MSRP or Manufacturer’s Suggested Retail Price is the figure the manufacturer suggests the dealer to sell the car for, as they oblige dealer to sell the car at a fixed price, they can only suggest them the ideal selling price. Usually it’s a much higher figure than the real price of the car.
Invoice price is the price that the car dealer has paid the manufacturer for the car, supposedly the true dealer cost. Still most new car dealerships receive extra discounts that make the actual dealer cost much lower. This is the way car manufacturers have to help new car dealers sell more cars.
The new car buying market is mainly dictated by the rules of demand and supply, that’s why sometimes neither the MSRP nor the invoice price is the fair price you should pay.
Depending on the popularity of the vehicle, new car dealers may ask you to pay more than MSRP if it’s a hot selling model. On the other hand, if it’s a slow seller you may easily get the car way below invoice price.
Request for a price quote and learn what others are paying on your area. Gather true pricing information on the vehicle you want.